Google faces charges for breaching data privacy rules again

The allegation states that Google misled consumers in order to extract the maximum amount of personal information combined with internet activity

Google faces charges for breaching data privacy rules again
Google faces charges for breaching data privacy rules again

Google faces charges for breaching data privacy rules again

As reported by Mediaweek, The Australian Competition and Consumer Commission (ACCC) has made an allegation against Google LLC (Google) that it has misled the consumers. The allegation states that Google misled consumers in order to extract the maximum amount of personal information combined with internet activity.

The information collected was for Google’s use and for targeted advertising. Google didn’t inform about its move in 2016, when it started combining personal information in consumers’ Google accounts with information about those individuals’ activities on non-Google sites that used Google technology, formerly DoubleClick technology, to display ads.

This made users’ non-google information linked to their names and other identifying information that Google already had. Earlier, this information was not linked to any individual user.

The ACCC also alleges Google of making a change to its privacy policy that has led to consumer misleading. Rod Sims, ACCC Chair, stated that they are taking this action because they consider that Google misled Australian consumers about what it planned to do with large amounts of their personal information, including internet activity on websites not connected to Google.

He also added that Google significantly increased the scope of information it collected about consumers on a personally identifiable basis. This included potentially very sensitive and personal information about their activities on third-party websites. It then used this information to serve highly targeted advertisements without consumers’ express consent. They allege that Google did not obtain explicit consent from consumers to take this step.