Location based marketing gains thrust with acquisition of NinthDecimal by InMarket

The acquisition brings together a complementary portfolio of award-winning, high-performance marketing solutions, built upon permission-based location and item-level transaction data.

Location based marketing gains thrust with acquisition of NinthDecimal by InMarket
Location based marketing gains thrust with acquisition of NinthDecimal by InMarket

Location-based marketing gains thrust with acquisition of NinthDecimal by InMarket

InMarket recently announced that it has acquired assets from NinthDecimal. The deal cements InMarket as the leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS).

The acquisition brings together a complementary portfolio of award-winning, high-performance marketing solutions, built upon permission-based location and item-level transaction data.

Marketers will now have access to an omnichannel platform that includes location and transactional audiences; GeoLink self-service marketing with real-time Moments; Location Conversion Index (LCI) attribution; and a robust set of advanced analytics all via one partner.

Through the acquisition, InMarket becomes the only company to have its marketing suite, certified and validated by independent third parties such as Location Sciences and ComScore.

The combined platform is supported by more than two dozen patents and is currently available through more than 550 partners. Together, more than 2,000 brands, agencies, publishers and platforms have leveraged InMarket and NinthDecimal solutions to date.

Martechseries quoted Michael Fordyce, CEO of NinthDecimal as saying that he is incredibly proud of the amazing accomplishments of the NinthDecimal team over the years, and their ability to set the standard for location attribution and innovation across the industry.

InMarket’s undeniable momentum and results-driven, real time platform are setting the standard for how marketers can drive return on ad spend and create great user experiences. This transaction provides leading brands and agencies access to a comprehensive, best-of-breed platform that moves beyond vanity metrics and delivers data-driven results.

Todd Dipaola, CEO and Founder of InMarket said that the NinthDecimal team shares their vision for building an effective, transparent, 360° data-driven company to help their brand partners discover what matters for growth. They are at an inflection point for this industry, where results, data quality and sources matter.

NinthDecimal’s technology and team rounds out their portfolio and enables them to provide their customers with industry’s leading closed loop targeting, real-time activation, attribution and analytics through a single provider. They are excited to welcome the NinthDecimal team and are humbled to be the rapidly growing leader in the space.